GAP, the American casual clothing giant, have updated their brand communication with images of their new Holiday collection in their two most iconic and contemporary flagship stores in Italy.
The commission was entrusted to Gruppo Masserdotti, which has been taking care of the printing and image change for the two flagship stores in Milan and Rome for many years.
The works, which have linked Gruppo Masserdotti and GAP Italy in a consolidated partnership, continue with appointments scheduled throughout the year.
The project involves the printing of medium and large backlit canvases – up to a length of about 10 meters – to replace the images previously mounted in the existing lightboxes in the various areas of the store, and adhesive films printed in high resolution for the decoration of the shelves used for displaying the goods.
An impactful effect is obtained with the complete decoration of the shop windows, which involves a particular print on translucent films capable of showing to passers-by bright, highly visible images even in the evening.
The images, with high-quality printing and high-fidelity colour reproduction thanks to the professional colour calibration software, present the new seasonal collections – characterized by the modern American style, casual and with quality details – of all GAP’s lines: GapAdult, GapKids, and BabyGap.